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Swatch

YEAR OF THE DRAGON.

 

Client: Swatch

Studio: Ditroit Studio
Role: Look Development / Key Visuals / Product Rendering / Billboard Animation

For the Year of the Dragon global campaign, I contributed to the look development and visual direction of the entire digital universe created for Swatch.
I developed the Lookdev setups for the 3D dragons and watches. My work extended from product plates and key visuals to the full 3D animated billboard in Times Square, New York, ensuring visual consistency and a vibrant, premium feel across all touchpoints.

Swatch_LunarNewYear_Lookdev_Red_AS003_edit01.png
Swatch_LunarNewYear_Lookdev_KV_Route02_BlueDragon_edit06.png
Swatch_LunarNewYear_Lookdev_White_AS004_edit01.png
Swatch_LunarNewYear_Lookdev_KV_Route02_BlackDragon_edit05.png
Swatch_LunarNewYear_RND_GoldenDragon_AS001_edit7.png
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